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Lunch Hour Legal Marketing

Lunch Hour Legal Marketing is a joint effort from the Massachusetts Law Office Management Assistance Program, Suffolk University Law School’s Advanced Legal Studies, the Chicago Bar Association’s Law Practice Management & Technology, and the Massachusetts Bar Association. Each month, a new FREE webinar is presented featuring a nationally known legal expert discussing a range of legal marketing topics, showcased in podcast format only on Legal Talk Network.
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Lunch Hour Legal Marketing
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Now displaying: 2016
Jun 3, 2016

Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. In this presentation, Jay Harrington will provide some tips on how to develop more business by establishing a niche legal practice.

“Getting narrow” is more important than ever as, in all aspects of today’s economy, consumers are trending toward specialization. Consumers of legal services are no different. They are no longer looking for lawyers with broad skill sets and general knowledge, but rather are seeking out specialists with very particular knowledge in narrow industries and practice area sub-specialties.

Jay will discuss niching strategy and issues such as:

  • Why it’s important to carve out a niche
  • Why lawyers with niche practices develop more business more easily, and command higher rates
  • How to pick a profitable and sustainable area of specialty

Jay will also discuss how to market your niche practice through various thought leadership and content marketing initiatives.

May 13, 2016

As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential opportunities. In this session we will cover the tools you can’t live without, and some wish-list items for future growth. Including; Avvo, Social Media Automation, Email Marketing and more.

Chelsey Lambert is Vice President of Marketing & Communications at Smokeball, a provider of productivity software for small law firms, based in Chicago. Her mission is to help attorneys, and legal professionals understand the technology that is available to them, how to use it, and the positive impacts it can have on their business. After leaving theChicago Bar Association in 2014, she continues to speak and write for legal organizations across the US, on technology, hiring, marketing and small law firm best practices. In her spare time, she enjoys a good yoga class, volunteering, and taking in the sunshine on Chicago’s beautiful lakeshore.

Mar 25, 2016

The only thing more expensive than hiring a lawyer is advertising as one.

For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most law firms cannot track whether their expensive advertising is actually producing clients.

In this session, learn from Joshua Lenon, Lawyer in Residence at Clio, about the numbers you should be tracking when it comes to legal marketing.

Learn about:

  • How much marketing costs your firm should carry;
  • Calculating Return on Investment (ROI) for each method of advertising you use in your firm; and
  • Tools to measure revenue from cases against your advertising costs.

Joshua Lenon is an attorney who currently serves as lawyer-in-residence for Clio, providing legal scholarship and research skills to the leading cloud-based practice management platform.

Feb 26, 2016

Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business?

Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility, while maintaining MRPC compliance. This presentation will cover:

  • Branding + using imagery that will resonate with clients
  • SEO keywords + tips
  • Turning your website into a potent resource
  • Using legal content to convey credibility
  • Blogging benefits + best practices
  • Utilizing effective marketing tools to supercharge referrals
  • Selecting a provider

Fred Cohen is the founder and CEO of Zola Media, a legal marketing and technology company that specializes in high-impact attorney websites and marketing services. Fred’s management and experience spans across the information technology, marketing and legal sectors from founding a tech startup which was acquired by a publicly-traded company to practicing trusts and estates as a partner at a New York law firm.

Fred writes on a wide range of topics related to legal technology, marketing and ethics in attorney advertising. He is also a regular speaker and CLE presenter at bar associations throughout the country.

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