Info

Lunch Hour Legal Marketing

Lunch Hour Legal Marketing is a joint effort from the Massachusetts Law Office Management Assistance Program, Suffolk University Law School’s Advanced Legal Studies, the Chicago Bar Association’s Law Practice Management & Technology, and the Massachusetts Bar Association. Each month, a new FREE webinar is presented featuring a nationally known legal expert discussing a range of legal marketing topics, showcased in podcast format only on Legal Talk Network.
RSS Feed Subscribe in iTunes
Lunch Hour Legal Marketing
2016
June
May
March
February


2015
December
October
September
August
July
March
February


All Episodes
Archives
Now displaying: February, 2016
Feb 26, 2016

Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business?

Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility, while maintaining MRPC compliance. This presentation will cover:

  • Branding + using imagery that will resonate with clients
  • SEO keywords + tips
  • Turning your website into a potent resource
  • Using legal content to convey credibility
  • Blogging benefits + best practices
  • Utilizing effective marketing tools to supercharge referrals
  • Selecting a provider

Fred Cohen is the founder and CEO of Zola Media, a legal marketing and technology company that specializes in high-impact attorney websites and marketing services. Fred’s management and experience spans across the information technology, marketing and legal sectors from founding a tech startup which was acquired by a publicly-traded company to practicing trusts and estates as a partner at a New York law firm.

Fred writes on a wide range of topics related to legal technology, marketing and ethics in attorney advertising. He is also a regular speaker and CLE presenter at bar associations throughout the country.

1