A lawyer only has so much time in the day and that time is best used in the service of clients, so why are lawyers instead stuck devoting so much time to marketing? Automation of marketing campaigns can lighten the load. Gyi Tsakalakis and Kelly Street talk with digital marketing expert Casey Cheshire about his three-pronged approach–capture, nurture, and automate–that shows lawyers how to simplify intake and develop client relationships through automated processes. They also discuss how marketing automation yields better reports, helping lawyers get a clear picture of which tactics are most profitable for their firms.
Check out Casey’s new book, Marketing Automation Unleashed: The Strategic Path for B2B Growth.
Special thanks to our sponsor Nexa.
Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy Goshtasbi helps lawyers identify their most relevant strengths and employ them in the business and practice of law. Join Gyi Tsakalakis and Kelly Street as they hear the essentials of Katy’s unique take on personal branding for lawyers in this Lunch Hour Legal Marketing.
Katy Goshtasbi is a change and branding expert, founder of Puris Consulting, and a former securities/compliance lawyer.
Special thanks to our sponsor Nexa.
In this special edition of Lunch Hour Legal Marketing, Gyi and Kelly take time to answer listeners’ most pressing questions. Tune in to hear their thoughts on whether you actually need a LinkedIn marketing plan, how to blog with purpose, why you (probably) don’t need your own legal podcast, and how to handle bad &/or fake reviews for your law firm. Gyi and Kelly also offer their own earnest queries, but we won’t give them all away. Tune in for more!
Skeptical about starting a social media ad campaign? Gyi and Kelly welcome Traci Reuter to discuss the immense value of social media marketing for lawyers. They talk about the process of crafting marketing that connects attorneys to their target clients and offer easy, actionable strategies for increasing the visibility of a law firm. They also mention the benefits of utilizing a tool like ClickFunnels to help convert site visitors to new customers.
Traci Reuter is the founder and CEO of Divine Social, LLC.
Thank you to our sponsor, Nexa.
How is artificial intelligence infiltrating the practice of law? Gyi Tsakalakis and Kelly Street welcome Thomas Hamilton for an examination of current AI tech and trends in the legal industry. From legal-specific to general business applications, they discuss the impact of AI and explain its value for lawyers. They also focus on dispelling fears associated with AI by addressing common myths and illustrating how this tech is becoming a necessary element of the modern law practice.
Thomas J. Hamilton is vice president of Strategy & operations at ROSS Intelligence in San Francisco, California.
Gyi and Kelly are joined by Rebecca Harding of Saltwhistle, a business development, marketing and communications consultancy based in the UK. They discuss how to connect better with clients on a human level, how firms can address the generational divide on digital literacy, and the most common problems Rebecca’s seen in law firm marketing.
Rebecca Harding is a marketing and business development specialist and founder of Saltwhistle communications.
Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist. Later, they talk about how to build a reputation as an authority in your practice area, offering strategies for creating a unique social media voice that cuts through the noise. Michelle also gives real-life examples of clients who have had notable PR successes and shares how lawyers can assess the benefits of a PR campaign.
Michelle Calcote King is the principal & president of Reputation Ink, a content marketing and public relations agency for complex B2B industries.
What is schema markup, and why should lawyers care about it? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions.
Martha van Berkel is the co-founder and CEO of Hunch Manifest (the creator of Schema App).
Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.
Jason Brown is the SEO manager at Over the Top Marketing and founder of www.reviewfraud.org.
How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.
Jordan Harbinger is a Wall Street lawyer turned interview talk show host, and communications and social dynamics expert.
How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the choice seem daunting. Kelly and Gyi get insight from Dave on how lawyers can prioritize the tech that will serve them best.
Dave Chaffey is co-founder of SmartInsights.com, an online publisher and learning platform which helps marketers get the most from their digital marketing.