A lawyer only has so much time in the day and that time is best used in the service of clients, so why are lawyers instead stuck devoting so much time to marketing? Automation of marketing campaigns can lighten the load. Gyi Tsakalakis and Kelly Street talk with digital marketing expert Casey Cheshire about his three-pronged approach–capture, nurture, and automate–that shows lawyers how to simplify intake and develop client relationships through automated processes. They also discuss how marketing automation yields better reports, helping lawyers get a clear picture of which tactics are most profitable for their firms.
Check out Casey’s new book, Marketing Automation Unleashed: The Strategic Path for B2B Growth.
Special thanks to our sponsor Nexa.