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Lunch Hour Legal Marketing

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.
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Now displaying: 2020
Jun 2, 2020

As promised, Gyi Tsakalakis and Conrad Saam launch into smart marketing tactics to give you an advantage in the marketplace. They take a deep dive into strategies you can put right to work in your law firm, offering up the best ways to manage your ad spend and laying out common mistakes. Later, they shift gears to discuss how you can take a leadership role in your community in the midst of the nation’s current racial and political turmoil.

Special thanks to our sponsor Alert Communications.

May 20, 2020

Kicking off a brand new chapter for Lunch Hour Legal Marketing, host Gyi Tsakalakis is joined by brand new co-host Conrad Saam. They discuss Conrad's career journey thus far and his reaching the absolute pinnacle of his career: being part of Lunch Hour Legal Marketing. They also share their vision for this show going forward, answer questions from listeners, and discuss the dos and don’ts of marketing during COVID-19. Stick around until the end to find out how you can get hold of your share of $340 million just for being you.

Special thanks to our sponsor Nexa.

Apr 20, 2020

The concern that advertising during the pandemic could come across as tone deaf is making some lawyers uncomfortable with the idea of continuing their marketing efforts. But, is that really the best thing for your business in these uncertain times? Gyi and Kelly explain how to shift your marketing to fit the issues clients are facing in this new environment. Tactful, empathetic marketing can help your business not only stay afloat, but help you connect with new clients in need of your services.

Also, this is Kelly’s final Lunch Hour Legal Marketing appearance! As such, they discuss her new, exciting venture at Work Well Wherever.

Special thanks to our sponsor Nexa.

Mar 26, 2020

In this bonus edition of Lunch Hour Legal Marketing recorded at the 2020 ABA TECHSHOW, Gyi Tsakalakis talks with Rich Marvel about using metrics to make better business decisions for your law firm. Rich’s experiences as a law firm owner led him to develop firmTRAK, which helps lawyers make sense of their data, make smarter choices, and enjoy greater success.

Rich Marvel is the founder of firmTRAK and Marvel Law P.C.

Special thanks to our sponsor Nexa.

Mar 13, 2020

Your marketing professional has no way of knowing what you want your legal practice to look like unless you define it for them. Examine where you are and where you want to be, and share those ideals with your marketer! Gyi Tsakalakis and Kelly Street talk with Wendy Witt about how to cultivate trusted relationships between law firms and their marketers that help them reach business goals grounded in their personal values.

Wendy Witt is a law firm business strategist and the CEO behind Million Dollar Attorney, a private consulting firm.

Special thanks to our sponsor Nexa.

Feb 26, 2020

Reporters are always looking for sources, and you’ve got the expertise. So, why aren’t they calling you? Gyi and Kelly talk with Janet Falk, a media consultant, about how she helps attorneys develop media relationships and become a source for comments. Janet offers strategies for making initial contact with reporters and explains how to establish yourself as a unique voice in legal with impactful insights.

Check out Janet’s Media Profile worksheet for attorneys, which includes a free 30-minute consultation.

Janet Falk is a media, PR, and marketing consultant at Falk Communications and Research.

Special thanks to our sponsor Nexa.

Jan 16, 2020

Are branded phone numbers still a thing? Even though much of our world conducts business solely online, in the business of law, many clients still want to hear a human voice when seeking counsel. Paul Faust, president of RingBoost, explains how branded phone numbers are an affordable and effective way to connect the people in your community to your law firm. Gyi and Kelly pick Paul’s brain for insights on crafting unforgettable phone numbers and connecting with phone clients through more meaningful interactions.

Paul Faust is the president and co-founder of RingBoost.

Special thanks to our sponsor Nexa.

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