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Lunch Hour Legal Marketing

Lunch Hour Legal Marketing is a joint effort from the Massachusetts Law Office Management Assistance Program, Suffolk University Law School’s Advanced Legal Studies, the Chicago Bar Association’s Law Practice Management & Technology, and the Massachusetts Bar Association. Each month, a new FREE webinar is presented featuring a nationally known legal expert discussing a range of legal marketing topics, showcased in podcast format only on Legal Talk Network.
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Mar 25, 2016

The only thing more expensive than hiring a lawyer is advertising as one.

For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most law firms cannot track whether their expensive advertising is actually producing clients.

In this session, learn from Joshua Lenon, Lawyer in Residence at Clio, about the numbers you should be tracking when it comes to legal marketing.

Learn about:

  • How much marketing costs your firm should carry;
  • Calculating Return on Investment (ROI) for each method of advertising you use in your firm; and
  • Tools to measure revenue from cases against your advertising costs.

Joshua Lenon is an attorney who currently serves as lawyer-in-residence for Clio, providing legal scholarship and research skills to the leading cloud-based practice management platform.

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