Info

Lunch Hour Legal Marketing

Hosted by digital marketers Gyi Tsakalakis and Kelly Street, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.
RSS Feed Subscribe in Apple Podcasts
Lunch Hour Legal Marketing
2018
December
November
October
September
August
July


2016
June
May
March
February


2015
December
October
September
August
July
March
February


All Episodes
Archives
Now displaying: Page 1
Mar 25, 2016

The only thing more expensive than hiring a lawyer is advertising as one.

For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most law firms cannot track whether their expensive advertising is actually producing clients.

In this session, learn from Joshua Lenon, Lawyer in Residence at Clio, about the numbers you should be tracking when it comes to legal marketing.

Learn about:

  • How much marketing costs your firm should carry;
  • Calculating Return on Investment (ROI) for each method of advertising you use in your firm; and
  • Tools to measure revenue from cases against your advertising costs.

Joshua Lenon is an attorney who currently serves as lawyer-in-residence for Clio, providing legal scholarship and research skills to the leading cloud-based practice management platform.

0 Comments
Adding comments is not available at this time.