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Lunch Hour Legal Marketing

Hosted by digital marketers Gyi Tsakalakis and Kelly Street, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.
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Lunch Hour Legal Marketing
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Nov 27, 2019

Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy Goshtasbi helps lawyers identify their most relevant strengths and employ them in the business and practice of law. Join Gyi Tsakalakis and Kelly Street as they hear the essentials of Katy’s unique take on personal branding for lawyers in this Lunch Hour Legal Marketing.

Katy Goshtasbi is a change and branding expert, founder of Puris Consulting, and a former securities/compliance lawyer.

Special thanks to our sponsor Nexa.

Sep 19, 2019

In this special edition of Lunch Hour Legal Marketing, Gyi and Kelly take time to answer listeners’ most pressing questions. Tune in to hear their thoughts on whether you actually need a LinkedIn marketing plan, how to blog with purpose, why you (probably) don’t need your own legal podcast, and how to handle bad &/or fake reviews for your law firm. Gyi and Kelly also offer their own earnest queries, but we won’t give them all away. Tune in for more!

Aug 28, 2019

Skeptical about starting a social media ad campaign? Gyi and Kelly welcome Traci Reuter to discuss the immense value of social media marketing for lawyers. They talk about the process of crafting marketing that connects attorneys to their target clients and offer easy, actionable strategies for increasing the visibility of a law firm. They also mention the benefits of utilizing a tool like ClickFunnels to help convert site visitors to new customers.

Traci Reuter is the founder and CEO of Divine Social, LLC.

Thank you to our sponsor, Nexa.

Jul 31, 2019

How is artificial intelligence infiltrating the practice of law? Gyi Tsakalakis and Kelly Street welcome Thomas Hamilton for an examination of current AI tech and trends in the legal industry. From legal-specific to general business applications, they discuss the impact of AI and explain its value for lawyers. They also focus on dispelling fears associated with AI by addressing common myths and illustrating how this tech is becoming a necessary element of the modern law practice.

Thomas J. Hamilton is vice president of Strategy & operations at ROSS Intelligence in San Francisco, California.

Jun 20, 2019

Gyi and Kelly are joined by Rebecca Harding of Saltwhistle, a business development, marketing and communications consultancy based in the UK. They discuss how to connect better with clients on a human level, how firms can address the generational divide on digital literacy, and the most common problems Rebecca’s seen in law firm marketing.

Rebecca Harding is a marketing and business development specialist and founder of Saltwhistle communications.

May 15, 2019

Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist. Later, they talk about how to build a reputation as an authority in your practice area, offering strategies for creating a unique social media voice that cuts through the noise. Michelle also gives real-life examples of clients who have had notable PR successes and shares how lawyers can assess the benefits of a PR campaign.

Michelle Calcote King is the principal & president of Reputation Ink, a content marketing and public relations agency for complex B2B industries.

Apr 16, 2019

What is schema markup, and why should lawyers care about it? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions.

Martha van Berkel is the co-founder and CEO of Hunch Manifest (the creator of Schema App).

Mar 19, 2019

Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.

Jason Brown is the SEO manager at Over the Top Marketing and founder of www.reviewfraud.org.

Feb 28, 2019

How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.

Jordan Harbinger is a Wall Street lawyer turned interview talk show host, and communications and social dynamics expert.

Jan 17, 2019

How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the choice seem daunting. Kelly and Gyi get insight from Dave on how lawyers can prioritize the tech that will serve them best.

Dave Chaffey is co-founder of SmartInsights.com, an online publisher and learning platform which helps marketers get the most from their digital marketing.

Dec 13, 2018

Do lawyers need to consider improving their personal brand? Dr. Natalia says — yes! In this episode of Lunch Hour Legal Marketing, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international keynote speaker, about what elements need to be considered as lawyers develop a personal brand. She gives insight into how interacting with social media, particularly LinkedIn, can enhance your brand and grow your business. Dr. Natalia also shares how she came to be known as the LinkedIn Unicorn.

Dr. Natalia Wiechowski is an award-winning personal branding strategist and international keynote speaker.

Nov 12, 2018

Success in business is usually hard-won over many years, but we often don’t hear much about the failures and missteps on the way. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” Gyi and Kelly get tips from Rand about how lawyers can use the tactics from his book as they build their businesses. Rand gives practical advice about reputation building, client research, resource development, current SEO trends, and much more.

Rand Fishkin is one of the world’s leading experts on SEO. He is the founder of SparkToro and was previously cofounder of Moz and inbound.org.

Oct 2, 2018

For most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jayson Gaignard about how he builds himself up by building up his connections. He shares networking tips that can apply to the most introverts as well as advice on how to build successful relationships with mentors and peers.

Jayson Gaignard is a Canadian entrepreneur, networking specialist, and author who founded MastermindTalks, an invitation-only conference for entrepreneurs, in 2013.

Sep 6, 2018

For lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. In this Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Chad Burton about legal technology trends and how law firms can step up their tech game. They challenge the idea that lawyers are generally tech-averse and talk about the regulatory issues that affect client communication through technology. Stay tuned for app tips for law firms and how apps can help lawyers facilitate client communication.

Chad Burton is the CEO of Curolegal and is a former litigator who developed one of the nation’s first “new model” law firms, leveraging cloud-based technology and modern business practices to develop a lean virtual law firm.

Aug 9, 2018

For lawyers who are investing a lot of time and money into marketing your firm, how can you tell whether that marketing is working? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques in order to make informed and data-based decisions about where you’re investing your time and money. They discuss establishing your marketing goals and the different methods of tracking your success rate, from web analytics to call tracking.

Jul 11, 2018

Why did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is important to understand your “whys” -- the essential reasons for becoming a lawyer -- to build a foundation for your firm’s marketing. In this inaugural reboot episode of Lunch Hour Legal Marketing, new hosts Gyi Tsakalakis and Kelly Street, are joined with lawyer, speaker and consultant Mitch Jackson. He talks about his marketing success in his own firm and how he has helped other lawyers grow their businesses. Mitch goes in depth about how to build a digital footprint using newsjacking, in which lawyers can become experts using their knowledge to comment on current events.

Mitch Jackson is a senior partner and founding attorney of Jackson & Wilson in Orange County, California. He was the 2013 Orange County Trial Lawyer of the Year, is an investor, speaker, consultant, and founder of LegalMinds Mastermind.

Jul 9, 2018

We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts. This new show, which can be consumed during your lunch break, will feature high-profile marketing gurus as guests, both within the legal industry and across all fields of professional services.

Jun 3, 2016

Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. In this presentation, Jay Harrington will provide some tips on how to develop more business by establishing a niche legal practice.

“Getting narrow” is more important than ever as, in all aspects of today’s economy, consumers are trending toward specialization. Consumers of legal services are no different. They are no longer looking for lawyers with broad skill sets and general knowledge, but rather are seeking out specialists with very particular knowledge in narrow industries and practice area sub-specialties.

Jay will discuss niching strategy and issues such as:

  • Why it’s important to carve out a niche
  • Why lawyers with niche practices develop more business more easily, and command higher rates
  • How to pick a profitable and sustainable area of specialty

Jay will also discuss how to market your niche practice through various thought leadership and content marketing initiatives.

May 13, 2016

As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential opportunities. In this session we will cover the tools you can’t live without, and some wish-list items for future growth. Including; Avvo, Social Media Automation, Email Marketing and more.

Chelsey Lambert is Vice President of Marketing & Communications at Smokeball, a provider of productivity software for small law firms, based in Chicago. Her mission is to help attorneys, and legal professionals understand the technology that is available to them, how to use it, and the positive impacts it can have on their business. After leaving theChicago Bar Association in 2014, she continues to speak and write for legal organizations across the US, on technology, hiring, marketing and small law firm best practices. In her spare time, she enjoys a good yoga class, volunteering, and taking in the sunshine on Chicago’s beautiful lakeshore.

Mar 25, 2016

The only thing more expensive than hiring a lawyer is advertising as one.

For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most law firms cannot track whether their expensive advertising is actually producing clients.

In this session, learn from Joshua Lenon, Lawyer in Residence at Clio, about the numbers you should be tracking when it comes to legal marketing.

Learn about:

  • How much marketing costs your firm should carry;
  • Calculating Return on Investment (ROI) for each method of advertising you use in your firm; and
  • Tools to measure revenue from cases against your advertising costs.

Joshua Lenon is an attorney who currently serves as lawyer-in-residence for Clio, providing legal scholarship and research skills to the leading cloud-based practice management platform.

Feb 26, 2016

Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business?

Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility, while maintaining MRPC compliance. This presentation will cover:

  • Branding + using imagery that will resonate with clients
  • SEO keywords + tips
  • Turning your website into a potent resource
  • Using legal content to convey credibility
  • Blogging benefits + best practices
  • Utilizing effective marketing tools to supercharge referrals
  • Selecting a provider

Fred Cohen is the founder and CEO of Zola Media, a legal marketing and technology company that specializes in high-impact attorney websites and marketing services. Fred’s management and experience spans across the information technology, marketing and legal sectors from founding a tech startup which was acquired by a publicly-traded company to practicing trusts and estates as a partner at a New York law firm.

Fred writes on a wide range of topics related to legal technology, marketing and ethics in attorney advertising. He is also a regular speaker and CLE presenter at bar associations throughout the country.

Dec 15, 2015

Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST.

Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do.

This webinar will give you a proven shortcut. It will show you how to leverage content that you’ve already produced on your blog (and elsewhere) to create your ebook. You won’t need to rely on untested writers or expend much effort or time.

Adam Kosloff has ghostwritten over 60 books for attorneys on subjects as diverse as personal injury, criminal defense, family law, tax law and estate planning. He will walk you through the exact, battle-tested process he uses to create ebooks for his clients. We will cover:

  • How to survey your current content library to assess its ebook potential
  • The importance of a Big Idea for your ebook — and how to create that awesome hook
  • The secret to sewing together seemingly disparate ideas and content pieces using the same tactic employed by bestselling authors like Dave Barry and David Sedaris
  • An interview-transcription process that will personalize your book and fill in any gaps — and will only take about 1-2 hours of work on your part
  • How to organize your blog (and other content creation activities) in the future to create more books
  • Repurposing your book into other forms of content, such as a podcast or YouTube channel
  • The smartest, most certain ways to monetize your book — and how to measure success
Oct 15, 2015

Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we feel will carry through into 2016. Mark Homer will share the trends he and the GNGF team have seen this year, with a focus on digital.

Sep 15, 2015

Laurence Colletti talks with Tom Bolt, Robert Hirshon, Chris Zampogna, and Fred Headon about their contributions and ideas for the ABA Presidential Commission on the Future of Legal Services Hearing. Together they discuss possible updates to the Model Rules of Professional Conduct, non-tech innovations to help the practice of law, how small firms and paralegals are helping with access to justice, and suggestions from the Canadian Bar Association for maintaining a vibrant and relevant legal profession.

Sep 14, 2015

In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-be legal bloggers should get started, the necessary level of professionalism, using blogs to network and build relationships, and setting beneficial goals.

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