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Lunch Hour Legal Marketing

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.
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Lunch Hour Legal Marketing
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Sep 15, 2020

A mistake hosts Gyi Tsakalakis and Conrad Saam see far too many lawyers make is sending prospective clients cold, form-like rejection letters when declining representation. Clients seeking counsel are already likely in a bad place emotionally. Throw an emotionless rejection letter at them and they may leave the interaction disgruntled enough to fire off a bad online review.

Rejections aren’t a time for automated efficiency, Tsakalakis suggests. Instead, he advises lawyers or support staff to have a conversation first before sending a letter that documents the lawyer’s decision to decline representation.

Tsakalakis and Saam continued their rebranding lessons using the Lunch Hour Legal Marketing podcast as an example. This episode discusses whether to have guests, whether it’s worth disrupting the brand’s consistency by changing the name, and what jingle represents the show best.

Listeners are encouraged to share and tweet feedback and suggestions to #LHLMBrand.

And Saam and Tsakalakis are offering up to 50 tickets for #LHLM listeners to attend Carolyn Elfant’s “Lawyer + Mom + Owner Virtual Summit.” Use the code “lunchhourlegalmarketing” at checkout when registering at https://lawyermomownersummit.com/ to take advantage of the offer.

Special thanks to our sponsor Alert Communications and LexisNexis® InterAction®.

Aug 28, 2020

Just when marketers have a handle on advertising, the rules change. Conrad Saam and Gyi Tsakalakis outline the newest ad position being rolled out for professional service providers by Google, one of the biggest players in modern legal services advertising. Lawyers using Google Screened will get a green check, indicating that Google has verified the lawyer’s business background, license, and insurance.

The clear value is for end-users, so they can trust that the results they’re getting in searches for legal help are legit. Saam talks through the benefits for lawyers in a competitive marketplace. He and Tsakalakis also address another major shift from PPC to PPL, pay per click to pay per lead.

The two share perspectives and tips on reading analytics reports, what “statistically significant” even means, what data points to ignore, and other SEO advice.

To best illustrate the task of branding, Saam and Tsakalakis are asking listeners to help them rebrand the Lunch Hour Legal Marketing podcast. Should the name change? The image? The music? What do you get out of this show? Tweet your answers to #LHLMBrand.

And Saam and Tsakalakis want to be sure listeners are aware of Carolyn Elfant’s “Lawyer + Mom + Owner Virtual Summit.”

Special thanks to our sponsor Alert Communications.

Jul 14, 2020

Whether we like it or not, is all publicity technically good publicity? Gyi Tsakalakis & Conrad Saam apply their marketing perspectives to the McCloskeys, the gun-wielding attorney couple whose aggressions toward Black Lives Matter protesters led to national media attention. Later in the podcast, Gyi & Conrad shift gears to discuss Google’s coming ad policy changes and what they might mean for lawyers.

Special thanks to our sponsor Alert Communications.

Jun 2, 2020

As promised, Gyi Tsakalakis and Conrad Saam launch into smart marketing tactics to give you an advantage in the marketplace. They take a deep dive into strategies you can put right to work in your law firm, offering up the best ways to manage your ad spend and laying out common mistakes. Later, they shift gears to discuss how you can take a leadership role in your community in the midst of the nation’s current racial and political turmoil.

Special thanks to our sponsor Alert Communications.

May 20, 2020

Kicking off a brand new chapter for Lunch Hour Legal Marketing, host Gyi Tsakalakis is joined by brand new co-host Conrad Saam. They discuss Conrad's career journey thus far and his reaching the absolute pinnacle of his career: being part of Lunch Hour Legal Marketing. They also share their vision for this show going forward, answer questions from listeners, and discuss the dos and don’ts of marketing during COVID-19. Stick around until the end to find out how you can get hold of your share of $340 million just for being you.

Special thanks to our sponsor Nexa.

Apr 20, 2020

The concern that advertising during the pandemic could come across as tone deaf is making some lawyers uncomfortable with the idea of continuing their marketing efforts. But, is that really the best thing for your business in these uncertain times? Gyi and Kelly explain how to shift your marketing to fit the issues clients are facing in this new environment. Tactful, empathetic marketing can help your business not only stay afloat, but help you connect with new clients in need of your services.

Also, this is Kelly’s final Lunch Hour Legal Marketing appearance! As such, they discuss her new, exciting venture at Work Well Wherever.

Special thanks to our sponsor Nexa.

Mar 26, 2020

In this bonus edition of Lunch Hour Legal Marketing recorded at the 2020 ABA TECHSHOW, Gyi Tsakalakis talks with Rich Marvel about using metrics to make better business decisions for your law firm. Rich’s experiences as a law firm owner led him to develop firmTRAK, which helps lawyers make sense of their data, make smarter choices, and enjoy greater success.

Rich Marvel is the founder of firmTRAK and Marvel Law P.C.

Special thanks to our sponsor Nexa.

Mar 13, 2020

Your marketing professional has no way of knowing what you want your legal practice to look like unless you define it for them. Examine where you are and where you want to be, and share those ideals with your marketer! Gyi Tsakalakis and Kelly Street talk with Wendy Witt about how to cultivate trusted relationships between law firms and their marketers that help them reach business goals grounded in their personal values.

Wendy Witt is a law firm business strategist and the CEO behind Million Dollar Attorney, a private consulting firm.

Special thanks to our sponsor Nexa.

Feb 26, 2020

Reporters are always looking for sources, and you’ve got the expertise. So, why aren’t they calling you? Gyi and Kelly talk with Janet Falk, a media consultant, about how she helps attorneys develop media relationships and become a source for comments. Janet offers strategies for making initial contact with reporters and explains how to establish yourself as a unique voice in legal with impactful insights.

Check out Janet’s Media Profile worksheet for attorneys, which includes a free 30-minute consultation.

Janet Falk is a media, PR, and marketing consultant at Falk Communications and Research.

Special thanks to our sponsor Nexa.

Jan 16, 2020

Are branded phone numbers still a thing? Even though much of our world conducts business solely online, in the business of law, many clients still want to hear a human voice when seeking counsel. Paul Faust, president of RingBoost, explains how branded phone numbers are an affordable and effective way to connect the people in your community to your law firm. Gyi and Kelly pick Paul’s brain for insights on crafting unforgettable phone numbers and connecting with phone clients through more meaningful interactions.

Paul Faust is the president and co-founder of RingBoost.

Special thanks to our sponsor Nexa.

Dec 20, 2019

A lawyer only has so much time in the day and that time is best used in the service of clients, so why are lawyers instead stuck devoting so much time to marketing? Automation of marketing campaigns can lighten the load. Gyi Tsakalakis and Kelly Street talk with digital marketing expert Casey Cheshire about his three-pronged approach–capture, nurture, and automate–that shows lawyers how to simplify intake and develop client relationships through automated processes. They also discuss how marketing automation yields better reports, helping lawyers get a clear picture of which tactics are most profitable for their firms. 

Check out Casey’s new book, Marketing Automation Unleashed: The Strategic Path for B2B Growth

Casey is the founder of Cheshire Impact and the creator and host of the Hard Corps Marketing Show.

Special thanks to our sponsor Nexa.

Nov 27, 2019

Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy Goshtasbi helps lawyers identify their most relevant strengths and employ them in the business and practice of law. Join Gyi Tsakalakis and Kelly Street as they hear the essentials of Katy’s unique take on personal branding for lawyers in this Lunch Hour Legal Marketing.

Katy Goshtasbi is a change and branding expert, founder of Puris Consulting, and a former securities/compliance lawyer.

Special thanks to our sponsor Nexa.

Sep 19, 2019

In this special edition of Lunch Hour Legal Marketing, Gyi and Kelly take time to answer listeners’ most pressing questions. Tune in to hear their thoughts on whether you actually need a LinkedIn marketing plan, how to blog with purpose, why you (probably) don’t need your own legal podcast, and how to handle bad &/or fake reviews for your law firm. Gyi and Kelly also offer their own earnest queries, but we won’t give them all away. Tune in for more!

Aug 28, 2019

Skeptical about starting a social media ad campaign? Gyi and Kelly welcome Traci Reuter to discuss the immense value of social media marketing for lawyers. They talk about the process of crafting marketing that connects attorneys to their target clients and offer easy, actionable strategies for increasing the visibility of a law firm. They also mention the benefits of utilizing a tool like ClickFunnels to help convert site visitors to new customers.

Traci Reuter is the founder and CEO of Divine Social, LLC.

Thank you to our sponsor, Nexa.

Jul 31, 2019

How is artificial intelligence infiltrating the practice of law? Gyi Tsakalakis and Kelly Street welcome Thomas Hamilton for an examination of current AI tech and trends in the legal industry. From legal-specific to general business applications, they discuss the impact of AI and explain its value for lawyers. They also focus on dispelling fears associated with AI by addressing common myths and illustrating how this tech is becoming a necessary element of the modern law practice.

Thomas J. Hamilton is vice president of Strategy & operations at ROSS Intelligence in San Francisco, California.

Jun 20, 2019

Gyi and Kelly are joined by Rebecca Harding of Saltwhistle, a business development, marketing and communications consultancy based in the UK. They discuss how to connect better with clients on a human level, how firms can address the generational divide on digital literacy, and the most common problems Rebecca’s seen in law firm marketing.

Rebecca Harding is a marketing and business development specialist and founder of Saltwhistle communications.

May 15, 2019

Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist. Later, they talk about how to build a reputation as an authority in your practice area, offering strategies for creating a unique social media voice that cuts through the noise. Michelle also gives real-life examples of clients who have had notable PR successes and shares how lawyers can assess the benefits of a PR campaign.

Michelle Calcote King is the principal & president of Reputation Ink, a content marketing and public relations agency for complex B2B industries.

Apr 16, 2019

What is schema markup, and why should lawyers care about it? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions.

Martha van Berkel is the co-founder and CEO of Hunch Manifest (the creator of Schema App).

Mar 19, 2019

Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.

Jason Brown is the SEO manager at Over the Top Marketing and founder of www.reviewfraud.org.

Feb 28, 2019

How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.

Jordan Harbinger is a Wall Street lawyer turned interview talk show host, and communications and social dynamics expert.

Jan 17, 2019

How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the choice seem daunting. Kelly and Gyi get insight from Dave on how lawyers can prioritize the tech that will serve them best.

Dave Chaffey is co-founder of SmartInsights.com, an online publisher and learning platform which helps marketers get the most from their digital marketing.

Dec 13, 2018

Do lawyers need to consider improving their personal brand? Dr. Natalia says — yes! In this episode of Lunch Hour Legal Marketing, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international keynote speaker, about what elements need to be considered as lawyers develop a personal brand. She gives insight into how interacting with social media, particularly LinkedIn, can enhance your brand and grow your business. Dr. Natalia also shares how she came to be known as the LinkedIn Unicorn.

Dr. Natalia Wiechowski is an award-winning personal branding strategist and international keynote speaker.

Nov 12, 2018

Success in business is usually hard-won over many years, but we often don’t hear much about the failures and missteps on the way. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” Gyi and Kelly get tips from Rand about how lawyers can use the tactics from his book as they build their businesses. Rand gives practical advice about reputation building, client research, resource development, current SEO trends, and much more.

Rand Fishkin is one of the world’s leading experts on SEO. He is the founder of SparkToro and was previously cofounder of Moz and inbound.org.

Oct 2, 2018

For most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jayson Gaignard about how he builds himself up by building up his connections. He shares networking tips that can apply to the most introverts as well as advice on how to build successful relationships with mentors and peers.

Jayson Gaignard is a Canadian entrepreneur, networking specialist, and author who founded MastermindTalks, an invitation-only conference for entrepreneurs, in 2013.

Sep 6, 2018

For lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. In this Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Chad Burton about legal technology trends and how law firms can step up their tech game. They challenge the idea that lawyers are generally tech-averse and talk about the regulatory issues that affect client communication through technology. Stay tuned for app tips for law firms and how apps can help lawyers facilitate client communication.

Chad Burton is the CEO of Curolegal and is a former litigator who developed one of the nation’s first “new model” law firms, leveraging cloud-based technology and modern business practices to develop a lean virtual law firm.

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