Do lawyers need to consider improving their personal brand? Dr. Natalia says — yes! In this episode of Lunch Hour Legal Marketing, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international keynote speaker, about what elements need to be considered as lawyers develop a personal brand. She gives insight into how interacting with social media, particularly LinkedIn, can enhance your brand and grow your business. Dr. Natalia also shares how she came to be known as the LinkedIn Unicorn.
Dr. Natalia Wiechowski is an award-winning personal branding strategist and international keynote speaker.
Success in business is usually hard-won over many years, but we often don’t hear much about the failures and missteps on the way. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” Gyi and Kelly get tips from Rand about how lawyers can use the tactics from his book as they build their businesses. Rand gives practical advice about reputation building, client research, resource development, current SEO trends, and much more.
Rand Fishkin is one of the world’s leading experts on SEO. He is the founder of SparkToro and was previously cofounder of Moz and inbound.org.
For most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jayson Gaignard about how he builds himself up by building up his connections. He shares networking tips that can apply to the most introverts as well as advice on how to build successful relationships with mentors and peers.
Jayson Gaignard is a Canadian entrepreneur, networking specialist, and author who founded MastermindTalks, an invitation-only conference for entrepreneurs, in 2013.
For lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. In this Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Chad Burton about legal technology trends and how law firms can step up their tech game. They challenge the idea that lawyers are generally tech-averse and talk about the regulatory issues that affect client communication through technology. Stay tuned for app tips for law firms and how apps can help lawyers facilitate client communication.
Chad Burton is the CEO of Curolegal and is a former litigator who developed one of the nation’s first “new model” law firms, leveraging cloud-based technology and modern business practices to develop a lean virtual law firm.
For lawyers who are investing a lot of time and money into marketing your firm, how can you tell whether that marketing is working? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques in order to make informed and data-based decisions about where you’re investing your time and money. They discuss establishing your marketing goals and the different methods of tracking your success rate, from web analytics to call tracking.
Why did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is important to understand your “whys” -- the essential reasons for becoming a lawyer -- to build a foundation for your firm’s marketing. In this inaugural reboot episode of Lunch Hour Legal Marketing, new hosts Gyi Tsakalakis and Kelly Street, are joined with lawyer, speaker and consultant Mitch Jackson. He talks about his marketing success in his own firm and how he has helped other lawyers grow their businesses. Mitch goes in depth about how to build a digital footprint using newsjacking, in which lawyers can become experts using their knowledge to comment on current events.
Mitch Jackson is a senior partner and founding attorney of Jackson & Wilson in Orange County, California. He was the 2013 Orange County Trial Lawyer of the Year, is an investor, speaker, consultant, and founder of LegalMinds Mastermind.
We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts. This new show, which can be consumed during your lunch break, will feature high-profile marketing gurus as guests, both within the legal industry and across all fields of professional services.